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Sunday, February 14, 2016

Seef Lusail Real Estate Development Company Appoints DP Architects as master planners for Seef Lusail

Enlarge Font Minimize Font Seef Lusail, a project under development by Seef Lusail Real Estate Development Company “SEEF”, has appointed DP Architects, one of the world’s leading architectural firms as master planners for the project. The developer, SEEF, is a joint venture between Masraf Al Rayan and Qatari Diar that will take on the full development of Seef Lusail. Mr. Issa Mohammed Al Kaladari, CEO of Lusail City was appointed as Chairman of SEEF. Mr. Khalid Ahmad Fakhroo, Executive Director of Engineering and Real Estate at Masraf Al Rayan has been appointed as the CEO of SEEF. Seef Lusail is a 600,000 sq m multi use development located at the waterfront of Lusail, a distinctive 21st century iconic city which celebrates the special cultural and geographical heritage of Qatar and the Gulf Region. DP Architects is a leading architectural practice in Asia with over 1200 staff and 12 offices worldwide. DP Architects has been operating in the Gulf region since 2005 and their key projects in the region include The Dubai Mall, the Address at Dubai Marina, Doha Festival City, Dilmunia Health City in Bahrain and The Eighth Gate in Damascus. The firm was founded with a deep concern for the built environment and the need to create architecture of excellence that enriches the human experience and spirit. SeeF Lusail will feature an interactive 2.3 km waterfront promenade that will include multiple world class attractions that will cater to various age groups and families. The developer, “SEEF” conducted a number of studies on waterfront destinations worldwide in an effort to create an innovative design with a strong emphasis on creating themes throughout Seef Lusail that reflect and compliment Qatar’s traditions and values. Seef Lusail will further add to Qatar’s appeal as an international destination that rivals major global destinations. In order to take full advantage of its prime waterfront location, SEEF Lusail will feature a one of a kind unique retail, dining and entertainment experience that will stretch throughout the waterfront. The design will also take into consideration the climate in Qatar, in order to have a lively and active waterfront all year long. Residents and visitors will take advantage of new global retailers, a variety of food & beverage themes, hotels and cutting edge entertainment concepts. The hotels in Seef Luasil will cater to the family, business and luxury leisure segments. One of the hotels will be a fully integrated resort & spa providing guests with a unique leisure experience. Discussions and negotiations are underway with global hotels brands that will bring new concepts and ideas to Qatar. Seef Lusail will also bring a new meaning to distinctive waterfront living in Qatar. Residential clusters in various parts of Seef Lusail will cater to various population segments in a modern, comfortable and stylish setting. “ We are very excited about the joint venture with Qatari Diar. We’ve put together a world class team from both organizations that will execute and develop the project. We’ve conducted numerous research and market studies aimed at helping us design a unique sustainable iconic development that is inline with Qatar’s 2030 vision. The appointment of DP architects reaffirms our vision and outlook for Seef Lusail as a truly international waterfront.” Khalid Ahmad Fakhroo, Executive Director of Engineering and Real Estate at Masraf Al Rayan and CEO of “SEEF”.

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